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Editor: Isaías Blanco

Administrative organization, SEO branding, social media promotion and the planned growth are the most critical challenges for businesses committed to growing their participation in the market.

Beyond the revenue, understood as the maximum finance goal in the company and the core of the leading metrics, it can’t be the purpose of the operations led in the day-to-day online presence. Profit results from several previous phases focused on the quality of the service, innovation culture, lean methodology, and customer satisfaction.

The most profitable eCommerce selling products in the US enhanced their market quota after COVID due to their fast adaptation to new scenarios. Also, small startups could transform and escalate their customer rate after using digital channels to solve fast deliveries.

As long as traditional companies tried to sell their products, all the businesses focused on eCommerce defined Leading Metrics to explain the proper route to connect products with the target customer.

Leading Indicators represent what type of actions-strategies are required to achieve operational goals with a measurable outcome chart. The 

Moreover, Leading Indicators reveal how to triumphantly meeting overall business plans in defined periods. 

All the Leading Indicators [Internal and external] help eCommerce understand and control the implementation process, new features deployment, business engine development, organizational operations and administrative management to assure success or pivot due to drastic fluctuations. 

 

The most relevant Leading Indicator for a nearby eCommerce focused on producing new sale strategies.

 

The following list of Leading Indicators might be tracked by analytical and descriptive charts capable of describing the current company reality. Some of them are ‘yes/no’ fields and the rest are line charts to track the progression over time. 

1. New source of growth as a new line of products or services. Y/N Describe why not yet. 

2. Customer acquisition cycle. How long is it taking to get constant clients checking out the eCommerce?

3. Productions time. How long it takes to place products in the market? -in the case of manufacturing products. 

4. Is the net present value of the business model approved by the financial department or any financial advisor?

5. How much cost to produce each produce?. Or How much costs to import and distribute each product?

6. What is the customer satisfaction rate compared with the competition? -It is critical to analyze if clients are reviewing the product. If they are not leaving reviews, it should be studied.

7. Deliveries time. How long it takes to place a product in the same city or state?

8. Productive and administrative costs. How much the company needs to be fully operative, including employees and leasing. 

9. ROI (Return of the Inversion). How far are the eCommerce to reach a consistent cash flow?

10. New Product success rate. Does any new product receive good reviews?, Does another customer recommend it?, What is the latest product reputation on Google?.

11. Process simplification. Is the company working Lean? Are there some unnecessary steps? 

12. Brand impact in the market. What are the customers talking about the brand on Social Media?

13. Innovation. Is there any department working on innovative ways to connect products with target customers?

14. Selling cost. How much worth of the maintenance of the payment gateway and platform?

15. Growth rate. What is the situation of the company compared to the previous period? Remove featured image

In conclusion, it is fundamental to recap that each leading indicators help to prototype actions to meet operational goals effectively. Not like a lagging indicator, whereas measures only what the company has already achieved in the past.

 

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