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Editor: Isaías Blanco

Creating brand recognition in Google emanates from a correct positioning in relevant keywords after an accurate SEO on-page optimization based on potential clients’ hot trends. 

Connecting a brand to the potential customer is the final goal of each SEO strategy, but achieving this porpoise depends on the brand’s core concept and how it solves challenges in a short time -or even the faster/more accessible way.

Therefore, to increase the impact and brand’s ranking through Google -the main objective of brands with purpose- is relevant to optimize a Search Marketing campaign that highlights the competitive advantages and differentiating elements in a well-segmented geographic context.

Additionally, the confidence of a famous brand on Google results from its anatomy, organizational values, key message indexed, differentiating elements well developed and references from satisfied customers.

The client’s opinion added to the inbound links proceeding from Social Media, Youtube videos and Maps visitors determines another relevant factor used by Google when the algorithm classifies webs over keywords.


The business advantage explains how trouble is solved


Suppose the goal is to reach an influential piece of the market. In that case, it is necessary to connect the Google My Business statement with the target audience’s trends in a geographic context. 

As soon as the business defines the primary audience, all the efforts must help compose proper keyword research to reveal what terms are the potential client searching for in Google.

While sometimes underestimated a competition’s web analysis, it provides significant ideas about whom web doing business in the market drives sales to their payment gateways.

A secured promotion of each competitive advantage of the product adopts critical insights obtained in the keyword research to assign the indispensable relevance to all terms, phrases and expressions reflected by the potential customer. 

An optimal SEO optimization goes beyond on-page meta-tags development or introduces keywords in the copies. It is more related to connecting the product-service brand proposal with the potential clients’ missing functions.


Measure, analyze and review trends daily in Google Maps


The new Google Maps logic, updated in late 2020, is an extensive interactive yellow pages catalog of business around user’s location -where clicks, popularity ratings, community reliability, visits received, and social relevance on delimited zip codes determines the ranking.

Filling the Google My Business description with a targeted explanation about the main attributes of the product, how it is produced, enumerating value proposition, and explaining how it solves trouble helps to enhance clients’ attraction.

In the field of biography and description, the brand introduction should include the Keywords most demanded by the target audience and the featured characteristics of the service.

And how the sale is the result of a well thought out strategy; It is essential to articulate a commercial and marketing campaign to attract potential buyers of the product, brand or service with a speech that explains the need they cover in a specific market with the keywords that the user has.

Highlighting at least three differentiating elements in the business card presentation helps to reach potential “near me” users.

Besides the strategy, the brand manager should duplicate the business’s corporate values in Google Maps within the writing of “products” since the new ranking is based on ratings, reviews, comments, visits and photos uploaded.

But if the results are demanded ASAP in Google Maps, promoting an Ads campaign would anticipate web traffic to increase the brand’s popularity and attract potential clients to the local store.



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