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Editor: Isaías Blanco

An appropriate online sales management improves the brand development, offer service, competitive prices, customer service, SEO and social media promotion, buyer journey/conversion and the appropriate distribution of strategic resources behind the business.

The COVID-19 Pandemia has shown to the online industry the essential difference between e-commerce reaching annual financial goals and those that do not meet the minimum quality standards. The strategic management of online sales is crucial to connecting with a potential customer, placing the offer in the market, increasing the rate-sale average, and growing the monthly revenue.

However, assigning resources to the visual discourse, product rotation, offers, bundles, deals, packages, store optimization and social media marketing are fundamental pieces responsible for the client’s satisfaction non attended by the owners of an eCommerce website.

Having an eCommerce means more than adding a catalog of products to a website or posting offers on Instagram. The optimization plus the online sales management implies various strategies focused on connecting products to the target audience, gaining relevance over targeted markets, ranking products on Google, acquiring new visitors from social media, and raising the number of returning customers.

While human resources administration is responsible for operating the eCommerce logistic, few managers track the progression of returning customer milestones over the week, month or even the year.

The Covid-19 pandemic revealed how the lack of strategic workflow difficulties optimization labors and the proper analysis of user behavior. Also, it showed how the reduction of improvements challenges the monthly revenue.


Online Sales management business Culture


To achieve acclaimed fiscal profitability and sustained growth, it is essential to lay the foundations of an organizational dynamic that brings together commercial objectives with a business culture committed to innovation and continuous training.

Moreover, aligning the business goal, such as effective SEO promotion, depends on the practical task distribution. Replacing inventories, refilling stocks, changing front covers, rotating slides, promoting deals are examples of the successful sale strategy. 

The confluence of leadership and management behind a successful eCommerce would need:

1. Clear distribution of task and efficient task management

2. Daily and monthly goals aligned to the customer’s acquisition. 

3. Defined administration of human resources to attend logistic tasks without disturbing marketing efforts. 

4. Distinguished workflow to attend stoking and inventory assignments. 

5. Analytical worldwide vision considering customer’s hot trend abroad the web combined with the internal buyer’s journey.

6. Considering new approaches towards the automation process.

7. Investment in ERP software and CRM solutions to accelerate logistic deliveries. 

After all the above, it is fundamental to settle the best practices towards maintaining a profitable eCommerce, where the human resource represents the key of the finance goal achievement. More than employees, each team member should work with elevated autonomy -always guided by the business culture.

Each department should work as an independent startup responsible for a certain number of processes, where all parts of the organization would be able to enhance the value of the final product sent to the client. 



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